Many market researchers are familiar with the challenges inherent in conducting field research. More often than not, the process involves having staff conducting face-to-face interviews in public places, recording the responses with pen and paper, then inputing the data after the fact. Not only is this a time consuming process, delaying data returns, but it leaves the survey open to a much greater degree of error. Additionally, if there were issues during the fielding process, they may not be discovered until the end of the day, with little time to adjust field strategies.
Fortunately, new technologies are emerging to help solve this problem! A free webinar this Thursday, 4/14/2011 at 8am PT (11am ET) will introduce one such tool: SurveyPocket. From our partners at SurveyAnalytics:
Join us on Thursday 4/14/11 at 8:00AM PST as we present:
-What is SurveyPocket
-Traditional field research and the SurveyPocket advantage
-How to set up a survey in the field with SurveyPocket
-Reporting/Analytics and field tracking data availableWe will close the session with a Q& A Session and a conclusion.
Click Here to Sign Up
Slides and a recording will be made available after the webinar, here at ResearchAccess and on the SurveyAnalytics blog.
About the Presenters
As the SurveyAnalytics Executive Vice President, Andrew Jeavons has over 25 years in the market research industry. He is a frequent writer and speaker for various publications and events around the country. He has a background in psychology and statistics, and currently focuses on innovation within survey research.
Esther LaVielle is the Chief Education Director at QuestionPro and SurveyAnalytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at SurveyAnalytics she spent 3 years as a Qualitative Project Manager and has a background healthcare, hospitality, legal, and market research.
The post Free Webinar: Offline Field Research Made Easy appeared first on Research Access.
